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Trading Academy

Lesson 12 of 16 · 4 min read

Memecoins and launchpads

How a memecoin is created for a few cents, what a bonding curve is, why the vast majority of tokens die within days and who makes money from it.

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In this lesson

  • find out how a memecoin is created on Solana and what a bonding curve is
  • see how many new tokens ever make it past the launchpad
  • understand who makes money on memecoins – and who pays

Solana became the home of memecoins – tokens with no use at all, whose price rests only on attention. The reason is simple: creating a token is cheap and trading is fast. Since 2024 so-called launchpads have made it even easier: you create a token in a few clicks. The result: tens of thousands of new "opportunities" every day.

1 IN 100This one will fly, for sure!
Only about one in a hundred new memecoins makes it further. And even that one may not fly.

How a launchpad works#

The best-known launchpad, pump.fun (mentioned as an example), launched a simple model in January 2024:

  1. Anyone creates a token for a fraction of a SOL – a name, a picture, done.
  2. At first the token trades on a so-called bonding curve: the more people buy, the higher the price, according to a preset formula.
  3. When the market value reaches a set threshold, the token "graduates" – it moves into a liquidity pool on a decentralised exchange and keeps trading there.

How many tokens survive#

According to public analyses of blockchain data, only about 1% of tokens – often fewer – "graduate". In April 2026 more than 760,000 were created on a single launchpad, and roughly one in 120 made it further. And even graduating is no win – most of the successful tokens then lose most of their value within days and weeks.

Who makes money#

  • Creators and insiders – buy at the start at the lowest price, often through several wallets, and sell to those who come after them.
  • Bots – buy in the first second after creation and sell at the first rise.
  • Platforms – take a fee on every trade, whether the price rises or falls.
  • Buyers who arrive late are the ones who pay for all of it.

Famous names are no protection either. The TRUMP token, launched in January 2025, helped push SOL to a record 295.83 USD on 19 January – and itself lost more than 80% of its value within a few months. The LIBRA token, promoted by Argentina's president in February 2025, fell more than 80% within hours.

What a scam looks like#

A so-called rug pull means the creator "pulls the rug" and leaves buyers with worthless tokens. The most common forms:

  • the creator sells all their tokens at once,
  • removes the liquidity from the pool, so there is nobody left to sell to,
  • mints new tokens using the mint authority,
  • freezes buyers' accounts, so nobody but the creator can sell.

Memecoins are a lottery with worse odds

Treat money put into memecoins as spent the moment you send it. Most buyers lose, and even regular play with small amounts adds up. Never use leverage or savings for a memecoin.

Common myths#

  • "Whoever buys early wins." Creators and bots are earlier than you. You are almost always "later".
  • "The token graduated, so it is safe." Graduating only means it moved to an exchange.
  • "A famous name is behind the token, it cannot fall." TRUMP and LIBRA showed the opposite.

Summary

  • Launchpads made it possible to create a token for a few cents; new tokens trade on a bonding curve.
  • Only about 1% of tokens or fewer make it to an exchange, and most of those quickly lose value.
  • Creators, bots and platforms make money; late buyers pay.
  • Rug pull: the creator sells, removes liquidity, mints more or freezes accounts.